Live coral
Coral
- SPS, LPS, softies, zoas and anemones
- Cut from our own mother colonies
- Two weeks healed and holding colour
- Photographed the day it goes up
Online reef store · In-store location coming soon
Grown on our racks.
Shipped to your tank.
The Reef Room is a saltwater livestock store. Coral, fish and inverts — aquacultured in our own systems, quarantined properly, packed by hand and sent overnight. The room with the tanks and the coffee is being built. The livestock is ready now.
Live arrival guaranteed
Free livestock shipping over $299
New stock every Wednesday
Ships Monday and Tuesday
Three things, done properly.
The list is short on purpose. Everything on it sits in a system we run, under light we pay for, until it is actually ready to travel.
Saltwater fish
Fish
- Twenty-eight days of quarantine, no exceptions
- Copper and prazi, then observation
- Nothing gets listed until it is eating
- A feeding log on every system
Inverts & crews
Inverts
- Shrimp, snails, crabs, urchins and stars
- Copper never touches these systems
- Clean-up crews sized to your gallons
- Drip acclimation kit in every box
The systems read themselves.
Every rack and every holding system reports before it becomes a problem. Nothing ships out of water we would not put our own colonies in. This is the grow-out display, right now.
- Salinity
- 1.026SG
- Temperature
- 78.4°F
- Alkalinity
- 7.6dKH
- Nitrate
- 4.2ppm
Dosing up · tech notified
Landed this week.
Everything here is sitting in a system right now. Hover any fish in the tank behind this laptop to find it, or click it to open its page.
There will be a room.
Thirty-three hundred square feet built around a nine-hundred-gallon peninsula reef. Frag tanks down one wall, a coffee counter at the front, and a piano in the corner that somebody will actually play. Until we have the keys, all of it happens in the grow-out room and in a box on your porch.
We don’t list anything we haven’t already kept alive.House rule, written on the whiteboard
Live coral
Cut this week.
In your tank next week.
Every frag here was cut from a mother colony sitting on our own grow-out racks. Nothing ships until it has healed, encrusted, and held colour for two full weeks under the same spectrum you will run at home.
1,240Frags on the racks
92%Aquacultured in house
14 dayColour & encrust hold
Saltwater fish
Nothing leaves here
until it eats.
Four weeks of quarantine, copper where copper belongs, and a feeding log on every system. If a fish is on this page it is through the process, eating prepared food, and swimming in a system we check three times a day.
28 dayQuarantine, no exceptions
3×Daily feed log
WedNew livestock lands
Inverts & clean-up crew
The staff
that works the night shift.
Shrimp, snails, crabs, urchins and stars. Sold by the job rather than the piece, because a clean-up crew is a crew — tell us the gallons and the problem and we will build the roster.
CopperNever touches these systems
By tankCrew sized to your gallons
DripAcclimation kit included
Dry goods
We only stock
what we run ourselves.
The salt in these buckets is the salt in our mixing station. The lights on this page are over our grow-out racks. If we stopped trusting something, it comes off the shelf that week.
$49Free shipping over
Same dayOrder by 2 PM
Open boxWe test before it ships
Merch
Wear it before
there is a room.
Printed a few dozen at a time in the back, between water changes. The record is what plays in the grow-out room on a Friday night, pressed properly, because enough people asked what it was.
Small runsRestocked when we feel like it
In housePrinted where we pack the boxes
FreeSticker in every box
Service
Two things we can do
from here. Four more coming.
Stocking plans and extended quarantine run today, anywhere we ship. Install, maintenance, emergency call-outs and vacation care need a van and a building, so they start the day the room opens.
Live nowRemote, anywhere we ship
At launchHands-on, once the room opens
WaitlistFirst calls go to the list
Live now · remote
Stocking Plan
$95one off
- Send us your gallons, your flow and your lighting
- We write the livestock list and the order to add it in
- Every pick is something we can actually supply
- Credited back against your first $500 of livestock
Live now · remote
Extended Quarantine
$60per fish
- We hold your fish past our standard twenty-eight days
- Useful when your display is not ready and the fish is
- Daily feed log you can read online
- Ships the Monday after you say go
At launch · on site
Design & Install
from $12,400
- Rimless display, stand and cabinetry
- Sump, return, flow and lighting spec'd to the stock list
- Plumbed, leak-tested and cycled before it ships
- Delivered running, stocked over eight weeks
At launch · on site
Bi-weekly Service
$185per visit
- Water change with our own mixed saltwater
- Full ICP panel every quarter
- Glass, skimmer, pumps and probes calibrated
- Written log after every visit
At launch · on site
Emergency Call-Out
$240per trip
- Under four hours inside the service radius
- Loaner pumps, heaters and skimmers on the truck
- Livestock boarding if the tank is lost
- Free for accounts on bi-weekly service
At launch · on site
Vacation Care
$95per week
- Two visits a week while you are gone
- Auto-feeder loaded and tested
- Photos of every tank after each visit
- Someone on call the whole time
Info
How this place works.
Shipping, guarantees, hours and the reasoning behind the parts that seem fussy. If something here is not answered, the phone is answered by whoever is standing at the racks.
Livestock ships
Mon & TueOvernight only, heat or cold packed to your forecast. Dry goods go out any weekday.
Storefront
Coming soonOnline only while the room is being built. Local pickup from the grow-out room can be arranged by phone.
New stock
WednesdayNew fish and coral land in the morning and go up on this site by noon.
Shipping & the live arrival guarantee
Livestock ships Monday and Tuesday only, overnight, in insulated boxes with heat or cold packs sized to your forecast. Free over $299. Nothing ships into a forecast under 35°F or over 95°F at either end — we will hold it and tell you.
Photograph the unopened box and every animal inside it within two hours of delivery. Anything that arrives dead is credited in full, no return needed. Coral gets the same window, and colour is covered for seven days.
The four-week quarantine
Every fish sits in our hospital system for twenty-eight days: therapeutic copper for the first fourteen, praziquantel at day sixteen, then observation and a feeding log until it clears. Coral gets a dip and a fourteen-day observation on a separate system.
That is why our list is shorter than a warehouse's, and why we can tell you what any particular fish has been eating this week.
Acclimating what you bought
Float the sealed bag for twenty minutes to match temperature, then drip at two to three drops a second until the volume doubles. Net the animal across — do not pour shipping water into your display.
Lights off for the rest of the day. Coral goes on the sand bed for a week before it climbs the rock.
Holds, deposits and custom orders
A 25% deposit holds any animal for seven days. Special orders run two to three weeks depending on the transhipper, and we will show you the actual arrival photos before you commit.
Auction rules
Bidding runs online all week and closes live from the grow-out room on Friday nights at 8 PM. Any bid placed inside the last two minutes pushes the clock back to two minutes, so nothing gets sniped.
Winning lots ship the following Monday or wait behind the counter for thirty days. Payment is due within twenty-four hours of close.
The store that is coming
Thirty-three hundred square feet built around a nine-hundred-gallon peninsula reef, with frag tanks down one wall and a coffee counter at the front. There will be a piano and there will be music, but the reason to come will be the water.
Until then this site is the store. Get on the Wednesday list and you will hear about the doors at the same time you hear about the livestock.
Come sit with it.
Open Tuesday through Sunday. Livestock lands Wednesday mornings, and the good stuff is gone by Thursday night.
Shop the racksLive auctions
Friday nights,
live from the racks.
One camera over the frag rack and about forty lots. Bid all week online, then watch them close live at 8 PM with a record on in the background. Every lot below is a real colony sitting in our system tonight.
Bid activity
The Reef Room
In-store location coming soon
Coral · Fish · Inverts · Shipped overnight